Blue Ocean Strategy, Expanded...
W Chan Kim
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Blue Ocean Strategy: How to...
W Chan Kim,
Ren?e a Mauborgne
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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Consumer Tribes
Avi Shankar,
Bernard Cova
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The White Paper Marketing...
Robert W Bly
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The Long Tail: Why the Future...
Chris Anderson
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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Endless Prospects
C Richard Weylman, CSP (Preface by)
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Endless Prospects: 301...
C Richard Weylman, CSP
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One to One Future
Don Peppers
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Streetcorner Strategy for...
Robert E Hall
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Flesh Eaters
Joe McKinney
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Cutting-Edge Marketing...
Rajkumar Venkatesan,
Paul Farris
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The New Successful Large...
Robert B Miller,
Stephen E Heiman
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Status Signals: A...
Joel M Podolny
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The W. Chan Kim and Ren?e...
W Chan Kim,
Renee a Mauborgne
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Positioning for Architecture...
Jack Reigle
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The Wide Lens: A New Strategy...
Ron Adner
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Mergers and Acquisitions...
Norman W Hoffmann
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Market Segmentation: How to...
Malcolm McDonald
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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Market Segmentation:...
Michel Wedel,
Wagner A Kamakura
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The Fast Path to Corporate...
Marc H Meyer
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Crackerjack Positioning:...
Don Reynolds
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