Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 2006, Gildan Media Corporation, New York, NY

ISBN-13: 9781596590687

Audiobook CD

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 2005, Harvard Business School Press, Boston, MA

ISBN-13: 9781591396192

Hardcover

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