Market Segmentation: Conceptual and Methodological Foundations

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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the ...

Market Segmentation: Conceptual and Methodological Foundations 2012, Springer

ISBN-13: 9781461371045

2nd Softcover Reprint of the Origi edition

Trade paperback

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Market Segmentation: Conceptual and Methodological Foundations 1999, Springer, Boston, MA

ISBN-13: 9780792386353

2nd 2000 edition

Hardcover

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Market Segmentation: Conceptual and Methodological Foundations 1997, Springer, Boston, MA

ISBN-13: 9780792380719

Hardcover

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