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Alchemy: The Dark Art and...
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Predictably Irrational,...
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How Brands Grow: What...
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Never Lose a Customer Again:...
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Misbehaving: The Making of...
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The Illusion of Choice
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The Human Element: Overcoming...
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Nudge: Improving Decisions...
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What to Do with Your Money...
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Aesthetic Intelligence: How...
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The Age of Addiction: How Bad...
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The Science of Selling:...
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Using Behavioral Science in...
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Narrative Economics: How...
Robert J Shiller
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The Customer Centricity...
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Consumer Behavior
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Decoded: The Science Behind...
Phil Barden
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Design for How People Think:...
John Whalen
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Radical Uncertainty: Decision...
John Kay,
Mervyn King
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Obsessed: Building a Brand...
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Customer Centricity: Focus on...
Peter Fader
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The Customer-Base Audit: The...
Peter Fader,
Bruce G S Hardie
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Priceless: The Myth of Fair...
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