Mass Communication Research Methods

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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and ...

Mass Communication Research Methods 2009, Sage Publications Ltd, London

ISBN-13: 9781412930048

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Mass Communication Research Methods 1998, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333617106

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Mass Communication Research Methods 1998, New York University Press, New York

ISBN-13: 9780814735725

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Mass Communication Research Methods 1998, New York University Press, New York

ISBN-13: 9780814735718

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Mass Communication Research Methods 1998, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333617090

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