This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, ...
Read More
This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, for example. The work discusses environmentalism and social issues and expands coverage of consumer research to accomodate both positivist consumer research and interpretive consumer research. It examines cross-cultural behaviour in order to add examples and increased discussion of expected consumer behaviour in Europe.
Read Less
Add this copy of Consumer Behavior, 12th Edition to cart. $34.23, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by Pearson.
Add this copy of Consumer Behavior to cart. $36.00, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2018 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Consumer Behavior (What's New in Marketing) to cart. $37.30, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2018 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of Consumer Behavior (What's New in Marketing) to cart. $45.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by Pearson.
Add this copy of Consumer Behavior (What's New in Marketing) to cart. $49.99, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by Pearson.
Add this copy of Consumer Behavior (What's New in Marketing) to cart. $49.99, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by Pearson.
Add this copy of Consumer Behavior (What's New in Marketing) to cart. $60.45, very good condition, Sold by Nationwide Textbook Services rated 4.0 out of 5 stars, ships from Three Rivers, MI, UNITED STATES, published 2018 by Pearson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Size: 8x1x11; In EXCELLENT Condition! ! Pearson: Consumer Behavior, Student 12th Edition [Hardcover]. Copyright-2019, ISBN: 0134734823. Minor wear to the exterior cover only! We ship daily, Mon-Sat. Customer service is always our top priority! WE WILL NOT PROCESS INTERNATIONAL ORDERS! These orders will be cancelled automatically! Thank you! !
