Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within ...
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Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
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Add this copy of Principles of Marketing to cart. $1.49, good condition, Sold by Hippo Books rated 5.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2009 by Pearson College Div.
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Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Principles of Marketing (the Prentice Hall Series in to cart. $1.49, good condition, Sold by Hippo Books rated 5.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 1991 by Prentice Hall.
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Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Principles of Marketing, Global Edition to cart. $1.49, fair condition, Sold by Hippo Books rated 5.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2013 by Pearson Education Limited.
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Fair. Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.
Add this copy of Principles of Marketing to cart. $1.49, good condition, Sold by Owls Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2009 by Pearson College Div.
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Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Principles of Marketing (13th Edition) to cart. $1.49, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2009 by Prentice Hall.
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Principles of Marketing (Principles of Marketing) to cart. $1.49, good condition, Sold by Owls Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2005 by Pearson College Div.
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Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Principles of Marketing (7th Edition) to cart. $1.49, good condition, Sold by Owls Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 1996 by Prentice Hall.
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Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Principles of Marketing to cart. $2.00, very good condition, Sold by Discover Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2008 by Pearson Education Australia.
Add this copy of Principles of Marketing, Global Edition to cart. $2.00, good condition, Sold by Discover Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2013 by Pearson Education Limited.
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Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Add this copy of Principles of Marketing 14th Edition Instructor's to cart. $2.00, good condition, Sold by Discover Books rated 4.0 out of 5 stars, ships from Toledo, OH, UNITED STATES, published 2012 by Prentice Hall.
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Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Very informational book. Good for College Student.
chimpan74
Aug 26, 2010
Good
Good book. Good examples and cases. Great explanations. Recommended.
DLEHSD
Jul 29, 2008
good general text
something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.
