Advertising: Principles and Practice

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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.

Advertising: Principles and Practice 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131465602

7th edition

Hardcover

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Advertising: Principles and Practice 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130477224

6th edition

Hardcover

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Advertising: Principles and Practice 2000, Prentice Hall

ISBN-13: 9780130835710

5th edition

Hardcover

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Advertising Principles & Practice 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780135978818

4th edition

Hardcover

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Advertising: Principles and Practice 1995, Prentice Hall

ISBN-13: 9780137232482

3rd Annot Inst edition

Hardcover

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Advertising: Principles and Practice 1994, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780137228690

3rd edition

Hardcover

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Advertising: Principles and Practice 1992, Prentice Hall

ISBN-13: 9780130162052

2nd edition

Unknown binding

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Advertising: Principles & Practice 1989, Prentice Hall

ISBN-13: 9780130145499

Hardcover

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Advertising: Principles and Practice 1989, Prentice-Hall, Harlow

ISBN-13: 9780130152497

New edition

Paperback

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Advertising : principles and practice 1989, Prentice Hall, Englewood Cliffs, N.J.

ISBN-13: 9780130144652

Annotated instructor's edition / Charles Pearce Select