Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
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Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
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Add this copy of Advertising Management (5th Edition) to cart. $10.45, good condition, Sold by Greenworld Books rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1995 by Prentice Hall.
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Seller's Description:
Good condition. It may show normal signs of use such as light writing highlighting or library markings but all pages are intact and the book is fully readable. A solid complete copy that's ready to enjoy.
Add this copy of Advertising Management (5th Edition) to cart. $11.36, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1995 by Prentice Hall.
Add this copy of Advertising Management to cart. $14.72, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780133057157.
Add this copy of Advertising Management (5th Edition) to cart. $29.94, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Prentice Hall.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780133057157.
Add this copy of Advertising Management to cart. $39.96, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA.
Add this copy of Advertising Management (5th Edition) to cart. $41.72, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by Prentice Hall.
Add this copy of Advertising Management to cart. $43.45, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES.
Add this copy of Advertising Management to cart. $43.45, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES.
Add this copy of Advertising Management to cart. $44.45, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES.
Add this copy of Advertising Management to cart. $70.00, like new condition, Sold by Peak Books rated 5.0 out of 5 stars, ships from Holly Springs, NC, UNITED STATES, published 1995 by Prentice Hall.
