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The Psychology of Design: Creating Consumer Appeal - Batra, Rajeev (Editor), and Seifert, Colleen, Dr. (Editor), and Brei, DiAnn (Editor)
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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and ...

The Psychology of Design: Creating Consumer Appeal 2015, Routledge, London

ISBN-13: 9780765647603

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The Psychology of Design: Creating Consumer Appeal 2015, Routledge, London

ISBN-13: 9780765647597

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