Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.

Advertising Management 2006, Oxford University Press, USA, New Delhi, India

ISBN-13: 9780195678437

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