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Public Relations Management - Jethwaney, Jaishri, and Sarkar, N.N.
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The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters - social, economic political and corporate - has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time ...

Public Relations Management 2009, Sterling Publishers Pvt.Ltd, New Delhi

ISBN-13: 9788120746114