Media Research Methods: Audiences, Institutions, Texts

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This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own ...

Media Research Methods: Audiences, Institutions, Texts 2004, Palgrave MacMillan, New York, NY

ISBN-13: 9780333960950

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Media Research Methods: Audiences, Institutions, Texts 2004, Palgrave, New York, NY

ISBN-13: 9780333960943

2004 edition

Hardcover

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