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Media Economics - Cunningham, Stuart, and Flew, Terry, and Swift, Adam
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This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two `heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value - and limits - of ...

Media Economics 2015, Palgrave Macmillan, Basingstoke

ISBN-13: 9780230293229