"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary methods, V. Kumar explores survey design, sampling techniques, data ...
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"Marketing Research: Applications" by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interpreting data to make informed marketing decisions. With a focus on contemporary methods, V. Kumar explores survey design, sampling techniques, data analysis, and digital tools that enhance the efficiency and accuracy of marketing insights. Each chapter breaks down complex concepts into digestible content and includes case studies, step-by-step processes, and example-driven exercises, allowing readers to understand how to translate data into actionable strategies. Covering a range of marketing research applications, from customer segmentation to brand positioning and market forecasting, this essential guide empowers readers to navigate today's competitive landscape with confidence. Whether preparing for a career in marketing or enhancing an existing skill set, "Marketing Research: Applications" equips readers with the knowledge and tools to transform raw data into valuable marketing intelligence.
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Add this copy of Marketing Research: Applications to cart. $70.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Vibrant Publishers.
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Fine. Trade paperback (US). Glued binding. 292 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Research: Applications (Legend in Marketing) to cart. $80.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Marketing Research: Applications to cart. $85.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Vibrant Publishers.
Add this copy of Marketing Research: Applications to cart. $107.56, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Vibrant Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 292 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
