Market-Based Management

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Market-Based Management 2012, Prentice Hall, Upper Saddle River

ISBN-13: 9780130387752

6th Revised edition

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Market-Based Management 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131469563

4th edition

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Market-Based Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130082183

3rd edition

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Market Based Management 1997, Pearson Education (US), Upper Saddle River

ISBN-13: 9780138564773

Paperback

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