Strategic Brand Management

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Strategic Brand Management - Keller, Kevin Lane
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Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.

Strategic Brand Management 2012, Pearson

ISBN-13: 9780132664257

4th Revised edition

Hardcover

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Strategic Brand Management 2010, Pearson Education India, Delhi

ISBN-13: 9788131756898

3rd edition

Paperback

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Strategic Brand Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130411501

2nd edition

Hardcover

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Strategic Brand Management 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131201156

Hardcover

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