In 1969 Marshall McLuhan observed that "today we live invested with an electric information environment that is quite as imperceptible to us as water is to a fish." He was convinced that the new electronic media shape not only the information they convey but also our very consciousness and that in order to actually perceive this a counter environment is needed. To demonstrate his point McLuhan wrote Counterblast. More a manifesto than a book, Counterblast is a typographically explosive compilation of short essays and probes ...

Counterblast 1970, Houghton Mifflin Harcourt P

ISBN-13: 9780156226707

Trade paperback

Counterblast 1970, Rapp & Whiting Ltd, London: Rapp & Whiting, 1970

ISBN-13: 9780853911371