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Reflects a thoughtful revision of a market standard. This book helps students and professors find thorough, current coverage of all business research topics presented with a balance of theory and practical application. It also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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    • Title: Business Research Methods by Cooper, Donald
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9780073521503, 0073521507
    • Edition: 2013 12th edition
    • Format: PDF eBook
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