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Business Research Methods with CD - Cooper, Donald R, and Schindler, Pamela S, and Cooper Donald
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Written by marketing research consultants, this book offers students and instructors coverage of business research topics backed by the theory. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

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Business Research Methods with CD 2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073214870

9th Revised edition

Hardcover