Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on ...
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Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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Add this copy of Applying Qualitative Methods to Marketing Management to cart. $25.00, like new condition, Sold by Rain Dog Books rated 3.0 out of 5 stars, ships from Bloomington, IL, UNITED STATES, published 2004 by Palgrave MacMillan.
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Add this copy of Applying Qualitative Methods to Marketing Management to cart. $50.62, like new condition, Sold by Robin Summers Books rated 5.0 out of 5 stars, ships from Aldeburgh, SUFFOLK, UNITED KINGDOM, published 2004 by Palgrave Macmillan.
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Add this copy of Applying Qualitative Methods to Marketing Management to cart. $103.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2003 by Palgrave MacMillan.
Add this copy of Applying Qualitative Methods to Marketing Management to cart. $133.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by Palgrave Macmillan.
Add this copy of Applying Qualitative Methods to Marketing Management to cart. $173.69, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by Palgrave Macmillan.
