Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process ...

The Rationalizing Voter 2013, Cambridge University Press, Cambridge

ISBN-13: 9780521176149

Trade paperback

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The Rationalizing Voter 2013, Cambridge University Press, Cambridge

ISBN-13: 9780521763509

Hardcover

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