The Practitioner's Guide to User Experience Design

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"Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. The Practitioner's Guide to User Experience breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to ...

The Practitioner's Guide to User Experience Design 2015, Grand Central Publishing

ISBN-13: 9781455548583

Hardcover

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