A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.89, fair condition, Sold by Goodwill Industries rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1998 by Prentice Hall.
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Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $3.83, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by Prentice Hall.
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