Tested Advertising Methods


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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Tested Advertising Methods 1998, Prentice Hall

ISBN-13: 9780130957016

5th Revised edition

Trade paperback

Tested Advertising Methods 1997, Prentice Hall

ISBN-13: 9780132446099

5th edition


Tested Advertising Methods 1974, Prentice Hall

ISBN-13: 9780139069093

4th Rev and Enl edition

Unknown binding