Strategic Copywriting: How to Create Effective Advertising

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Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are or aren't effective in attracting consumers."

Strategic Copywriting: How to Create Effective Advertising 2015, Rowman & Littlefield Publishers

ISBN-13: 9781442244085

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Strategic Copywriting: How to Create Effective Advertising 2015, Rowman & Littlefield Publishers

ISBN-13: 9781442244078

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Strategic Copywriting: How to Create Effective Advertising 2004, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742530683

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Strategic Copywriting: How to Create Effective Advertising 2004, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742530676

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