In Rethinking Elvis , popular music scholars and historians look beyond Elvis' iconography to shine a light on the branding, historical and geographic reception, heritage, and fan phenomenon that sustain his legacy. By engaging with recent disciplinary shifts and ongoing conversations within the field, Rethinking Elvis pinpoints the many reasons for Elvis' continued influence on popular culture.
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In Rethinking Elvis , popular music scholars and historians look beyond Elvis' iconography to shine a light on the branding, historical and geographic reception, heritage, and fan phenomenon that sustain his legacy. By engaging with recent disciplinary shifts and ongoing conversations within the field, Rethinking Elvis pinpoints the many reasons for Elvis' continued influence on popular culture.
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