It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: ...
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It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there's no such thing as full service Deep and narrow as a strategic imperative Why it's better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
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Add this copy of Positioning for Professionals: How Professional to cart. $3.30, good condition, Sold by Zoom Books East rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2010 by Wiley.
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Add this copy of Positioning for Professionals to cart. $4.20, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Wiley.
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Fair. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches dents worn and creased covers folded page corners and minor liquid stains. All pages and the cover are intact but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning. May NOT include discs access code or other supplemental materials.
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Add this copy of Positioning for Professionals: How Professional to cart. $5.81, very good condition, Sold by BookDrop rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2010 by Wiley.
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Very good. Gently read. May have name of previous ownership or ex-library edition. Binding tight; spine straight and smooth with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation if you're not satisfied with purchase please return item! Ships USPS Media Mail.
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Add this copy of Positioning for Professionals: How Professional to cart. $22.88, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2010 by John Wiley & Sons.
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