As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic ...
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As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic text of post-war French culture, and as the precursor of the late-20th-century preoccupation with the language of signs and gestures in mass culture.
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Add this copy of Mythologies to cart. $18.99, very good condition, Sold by Miranda Books rated 5.0 out of 5 stars, ships from Easthampton, MA, UNITED STATES, published 2072 by Farrar, Straus and Giroux.
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Near Fine. Size: 5x0x8; NEAR FINE. Twenty-first printing, 1988. Spine free of stress and creasing--appears unread. Cover shows very mild shelf wear, consistent with age. Cover is bright and clean, touch of sunning to spine. Interior bright and clean. Unmarked on inspection.
Add this copy of Mythologies to cart. $12.99, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by POINTS.
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Add this copy of Mythologies to cart. $42.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by POINTS.
Add this copy of Mythologies to cart. $62.80, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2014 by POINTS.
Add this copy of Mythologies to cart. $68.04, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by POINTS.
Add this copy of Mythologies to cart. $15.00, very good condition, Sold by Collins Books rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2012 by Hill and Wang/Farrar, Strauss.
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Very Good. Small octavo hardcover, 274pp, black cloth, tight binding, clean throughout, mildly worn boards with sharp corners & bright spine titles. originally published in 1957.
Add this copy of Mythologies: Complete Edition to cart. $18.00, fair condition, Sold by ClickGoodwill rated 5.0 out of 5 stars, ships from Indianapolis, IN, UNITED STATES, published 2012 by Hill and Wang.
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Fair. Used-Acceptable: All pages and the cover are intact but shrink wrap dust covers or boxed set case may be missing. Pages may include limited notes highlighting or minor water damage but the text is readable. Item may be missing bundled media.
Add this copy of Mythologies: Complete Edition to cart. $51.89, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2012 by Hill and Wang.
Add this copy of Mythologies: Complete Edition to cart. $80.20, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2012 by Hill and Wang.
Add this copy of Mythologies to cart. $130.02, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2011 by SEUIL.
This book is a collection of essays on popular culture written by Barthes in the late 1950's. It doesn't feel dated, though; everything he says makes perfect sense. The general gist of the work is that blatantly political images are presented in such a way that their implications seem like natural fact, rather than as a social construct. "Myth is depoliticized speech," Barthes says; not speech without political intent but stripped of any appearance of political intent. Therein lies its danger.
The work itself consists of several essays on various topics ranging from wrestling and popular movies to the presentations of food and toys. These give the reader a view into Barthes's method of critique. They are also quite often funny; theory doesn't have to be tedious. The final essay, "Myth Today", elaborates on the method of analysis that Barthes uses. It will change the way you look at the world, almost guaranteed.
