Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme ... Read More
Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations. Read Less
Add this copy of Merriam's Guide to Naming to cart. $8.96, new condition, Sold by SellingTales rated 5.0 out of 5 stars, ships from Belvidere, NJ, UNITED STATES, published 2009 by Red Toad Press.
Add this copy of Merriam's Guide to Naming to cart. $9.16, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2009 by Red Toad Press.
Add this copy of Merriam's Guide to Naming to cart. $9.86, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2009 by Red Toad Press.
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New. Trade paperback (US). Glued binding. 102 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Merriam's Guide to Naming to cart. $10.58, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Red Toad Press.
Add this copy of Merriam's Guide to Naming to cart. $11.18, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2013 by Red Toad Press.
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New. Trade paperback (US). Glued binding. 122 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Merriam's Guide to Naming-Second Edition to cart. $30.13, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2013 by Red Toad Press.
