Measuring Service Performance: Practical Research for Better Quality

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In service societies, the tertiary sector has long become the primary sector in terms of GDP and employment. Quality research and testing means better service, and success in the service industries demands quality. Nonetheless, complaints about insufficient, inconsistent or bad service abound. Quality decides on success and failure. Where so much is at stake, management decisions call for systematic research and consumers look for relevant results that provide guidance in complex markets. Research into quality and customer ...

Measuring Service Performance: Practical Research for Better Quality 2014, Ashgate Publishing Limited

ISBN-13: 9781472411914

Hardcover

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