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Marketing Essentials

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Marketing Essentials - Farese, Lois Schneider, and Kimbrell, Grady, and Woloszyk, Carl A

The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. ...

Marketing Essentials 2008, McGraw-Hill/Glencoe

ISBN-13: 9780078769047

Hardcover

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Marketing Essentials 2001, McGraw-Hill/Glencoe, New York, NY

ISBN-13: 9780026441919

3rd Student edition

Hardcover

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Marketing Essentials 1997, McGraw-Hill/Glencoe, New York, NY

ISBN-13: 9780026406017

2nd Student edition

Hardcover

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Marketing Essentials 1990, McGraw-Hill/Glencoe, London

ISBN-13: 9780028200002

Hardcover

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Marketing Essentials McGraw-Hill Inc.,US, New York

ISBN-13: 9780028200095

Unknown binding

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