The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. ...
Read More
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Read Less
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $71.17, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2021 by Gildan Audio and Blackstone Pu.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $71.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2021 by Gildan Audio and Blackstone Pu.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $97.33, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2021 by Gildan Audio and Blackstone Pu.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $97.40, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2021 by Gildan Audio and Blackstone Pu.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $5.81, good condition, Sold by Hawking Books rated 5.0 out of 5 stars, ships from Edgewood, TX, UNITED STATES, published 2016 by Wiley.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $5.99, very good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by Wiley.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $5.99, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by Wiley.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $6.01, good condition, Sold by Evergreen Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2016 by Wiley.
Add this copy of Beyond Advertising: Creating Value Through All Customer to cart. $7.49, good condition, Sold by One Planet Books rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2016 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
