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The Marketing Plan Handbook

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Marketing Plan Handbook - Wood, Marian
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The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. KEY TOPICS: Marketing Planning: New Pace, New Possibilities. Analyzing the Current Situation. Understanding Markets and Customers. Segmenting, Targeting, and Positioning. Planning Direction, Objectives, and Marketing Support. Developing Product and Brand Strategy. Developing Pricing Strategy. Developing Channel and Logistics Strategy. Developing Marketing ...

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Marketing Plan Handbook 2012, Pearson

ISBN-13: 9780133078350

5th edition

Trade paperback

The Marketing Plan Handbook 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136089360

4th edition

Trade paperback

The Marketing Plan Handbook 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132237550

3rd edition

Trade paperback

The Marketing Plan Handbook 2007, Prentice Hall

ISBN-13: 9780135136287

3rd edition

Unknown binding

The Marketing Plan Handbook 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131485259

2nd edition

Trade paperback

The Marketing Plan Handbook 2004, Prentice Hall, New Jersey

ISBN-13: 9780131641495

2nd edition

Unknown binding