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Market Opportunity Analysis: Text and Cases

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Market Opportunity Analysis: Text and Cases - Stevens, Robert E, and Loudon, David L, and Sherwood, Philip K
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The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is ...

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Market Opportunity Analysis: Text and Cases 2006, Routledge, New York, NY

ISBN-13: 9780789024190

Trade paperback

Market Opportunity Analysis: Text and Cases 2006, Routledge, New York, NY

ISBN-13: 9780789024183

Hardcover