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Campaign Planner for Promotion and Integrated Marketing Communications

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This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign. ...

Campaign Planner for Promotion and Integrated Marketing Communications 2001, South Western Educational Publishing, New York

ISBN-13: 9780324151978

2nd Revised edition

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