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Marketing W/ Powerweb - Kerin, Roger A, and Hartley, Steven W, and Berkowitz, Eric N, Ph.D.
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Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing W/ Powerweb 2005, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073080154

8th Revised edition