Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
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Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
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Seller's Description:
Fine. ALMOST BRAND NEW. NEVER USED. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Seller's Description:
Good. End homelessness in Philadelphia! Your purchase creates jobs! Several slight and visible scratches on front and back covers; slight water stain on top edge of spine; two rips on bottom edge of spine; shelf wear on all four corners of book; otherwise, good condition Hardcover Used-Good 2005-8th Edition.
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Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
I took this core marketing course this spring and found this book quite interesting, it has lot of real world examples and case studies which enables the reader to stay connected with the chapter. All in all A MUST READ BOOK FOR A MBA MARKETING STUDENT
Maluprynce
Apr 26, 2007
Awesome book
Interesting book to read with exciting real life stories of companies and how they market their products.
