Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and ...

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends and Ethics 2004, Routledge, New York, NY

ISBN-13: 9780789025340

Hardcover

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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics 2004, Best Business Books, New York, NY

ISBN-13: 9780789025357

Trade paperback

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