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Ethical Marketing - Murphy, Patrick, and Laczniak, Gene, and Bowie, Norman
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This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. KEY TOPICS: Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, ...

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Ethical Marketing 2004, Pearson, Upper Saddle River, NJ

ISBN-13: 9780131848146

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