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Sports and Entertainment Management

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Sports and Entertainment Management - Kaser, Ken, and Brooks, John R
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Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career ...

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Sports and Entertainment Management 2004, South Western Educational Publishing, Mason

ISBN-13: 9780538438292

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