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Social Business by Design - Hinchcliffe, Dion, and Kim, Peter, and Dachis, Jeff (Foreword by)
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"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social ...

Social Business by Design 2012, Jossey-Bass, San Francisco, CA

ISBN-13: 9781118273210