This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.
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This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.
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Seller's Description:
Good. No Jacket. 4to-over 9¾"-12" tall. Boards have minor shelfwear. Pages are clean, text has tiny amount of markings, binding is sound. This book will require extra charges for Priority or International shipping.
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Very Good. Hard Cover-VG-No dust jacket if issued-Book is clean and tight with light wear-Illustrated-Index-791 pages. -(SHIPPING IN U.S. AND BY MEDIA RATE ONLY).
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Good. G oversized hb in pictorial boards, no dj, some shelf wear to cover edges, spine ends and corners bumped, covers rubbed, text clean, 6th edition includes CD.
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Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
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Seller's Description:
Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
