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Marketing - Berkowitz, Eric N, Ph.D.
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This edition focuses on creating customer value by providing the understanding, skills, decision-making-tools and support material for marketing and non-marketing specialists. Features include: the impact of technology; the strategic marketing process; global perspectives; the increasing importance of services as products; up-to-date marketing plans as models for student study; and cases on companies and products such as Windows 95 and Nordstrom.

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Marketing 1999, McGraw-Hill Companies

ISBN-13: 9780073656458

Unabridged

Hardcover

Marketing 1999, McGraw-Hill Inc.,US, New York

ISBN-13: 9780072347838

6th edition

Unknown binding

Marketing 1995, Irwin Professional Publishing, Toronto, Canada

ISBN-13: 9780256120882

2nd Canadian edition

Hardcover

Marketing 1994, Irwin Professional Publishing, New York

ISBN-13: 9780256132212

4th edition

Hardcover

Marketing 1992, Irwin Professional Publishing

ISBN-13: 9780256091823

3rd edition

Hardcover

Marketing 1989, Irwin Professional Publishing, Boston, MA

ISBN-13: 9780256075137

2nd edition

Hardcover

Marketing McGraw-Hill Inc.,US, New York

ISBN-13: 9780071168304

6th edition

Paperback