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This I Know: Marketing Lessons from Under the Influence

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This I Know: Marketing Lessons from Under the Influence - O'Reilly, Terry
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"Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science ...

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This I Know: Marketing Lessons from Under the Influence 2019, Vintage Books Canada

ISBN-13: 9780345810373

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This I Know: Marketing Lessons from Under the Influence 2018, Chicago Review Press

ISBN-13: 9781641600149

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This I Know: Marketing Lessons from Under the Influence 2017, Knopf Canada

ISBN-13: 9780345810366

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