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Loose-Leaf International Marketing - Cateora, Philip, and Graham, John, and Gilly, Mary
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over ...

Loose-Leaf International Marketing 2019, McGraw-Hill Education

ISBN-13: 9781260665536

18th edition


Loose-Leaf International Marketing 2015, McGraw-Hill Education

ISBN-13: 9781259305702

17th edition