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Retailing Management W/Student Tutorial CD-ROM

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Retailing Management W/Student Tutorial CD-ROM - Levy, Michael, and Weitz, Barton A, Professor
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Provides a treatment of strategic, how to, and conceptual material. This provides coverage on the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.

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