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A Branded World: Adventures in Public Relations and the Creation of Superbrands

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A Branded World: Adventures in Public Relations and the Creation of Superbrands - Levine, Michael
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The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and ...

A Branded World: Adventures in Public Relations and the Creation of Superbrands 2003, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471263661

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