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Generic: The Unbranding of Modern Medicine


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Generic: The Unbranding of Modern Medicine - Greene, Jeremy A, Dr.
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Generic drugs are now familiar objects in clinics, drugstores, and households around the world. We like to think of these tablets, capsules, patches, and ointments as interchangeable with their brand-name counterparts: why pay more for the same? And yet they are not quite the same. They differ in price, in place of origin, in color, shape, and size, in the dyes, binders, fillers, and coatings used, and in a host of other ways. Claims of generic equivalence, as physician-historian Jeremy Greene reveals in this gripping ...

Generic: The Unbranding of Modern Medicine 2014, Johns Hopkins University Press, Baltimore

ISBN-13: 9781421414935