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Tourism: The Business of Hospitality and Travel

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Tourism: The Business of Hospitality and Travel - Cook, Roy, and Hsu, Cathy, and Taylor, Lorraine
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Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and ...

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Tourism: The Business of Hospitality and Travel 2017, Pearson

ISBN-13: 9780134484488

6th edition

Trade paperback

Tourism: The Business of Hospitality and Travel 2014, Pearson

ISBN-13: 9780133113532

5th edition

Hardcover