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Principles of Marketing


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Principles of Marketing - Armstrong, Gary
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help ...

Principles of Marketing 2017, Pearson

ISBN-13: 9780134492513

17th edition


Principles of Marketing 2005, Prentice-Hall, Harlow

ISBN-13: 9780131968790

11th edition